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Facebook can add value to your company:

With almost 50 million registered users worldwide (more than half of whom use Facebook daily), Facebook is a medium for connecting with customers and promoting brands that businesses cannot afford to ignore. Here are some reasons why your company should have a Business Page on Facebook:

the FREE Win a Prize application can add value to your company:

The Win a Prize app is one of the most powerful tools on Facebook to drive people to your business page, increase your brand awareness, build your mailing list and take advantage of the remarkable viral effects of Facebook.

How it Works:

Why run a contest?
Once you've got your business page on Facebook, the next task is to encourage people to view it. Running contests is a tried and tested method of cost effectively driving people to web pages and it stands to reason that it will be one of the most effective ways of driving people to your Facebook page.

Why run a contest using the Win a Prize app?

  • Take advantage of the viral effect: You could choose to run your own contest by creating a link from your Facebook page to a contest running on your website, but then you'll miss out on the incredible viral potential of the Win a Prize app. Imagine you're running a contest to give away an iPod and Mary decides to enter your contest. If you simply provide a link to a contest on your website, Mary will enter the contest and that will be it. By running a contest using the Win a Prize app, when Mary enters your contest, all of her hundreds of friends on Facebook will receive a message on their Facebook News Feed page telling them that "Mary entered the [your brand] contest to win a free iPod. Did you enter?". In this way, if you can encourage 50 of your customers to enter your contest, thousands of their friends will learn about your contest and your brand and hundreds of them are likely to enter.

  • Further leverage the power of word-of-mouth: We've set up our app so that with the click of a button, anyone entering your contest can send a personal invite to up to twenty of their friends encouraging them to enter your contest. The more friends a contestant invites, the greater their chance of winning your contest, so there is a powerful incentive for contestants to spread the word about your contest and your brand.

  • Your contest will be displayed on your contestant's Facebook profiles: When a Facebook user enters your contest using the Win a Prize app, a box will be downloaded on their Facebook profile that contains small banners promoting the most recent three contests the user has entered. This means that your contest and your brand will be displayed on the Facebook profiles of all of your contestants, providing yet another way for your brand to get discovered by new customers.

  • Leverage Win a Prize's existing customer base: Any user who has downloaded the Win a Prize app has the opportunity to browse and enter all contests currently running via the app. This means that even without doing any promotion for your contest, it will be exposed to an extensive base of potential contestants.

  • Build your mailing list: You will have the opportunity to ask contestants to join your newsletter mailing list when they sign up for your contest; a great way to build your mailing list and increase your interaction with a whole new set of customers.

  • Create a contest for FREE within minutes: You can upload and run a contest within just five minutes. It's simple, user-friendly and, best of all, it's free to use!

  • Your data is secure and private: Any data that you collect from your contestants will be the property of your company only. It will be available for you to download in excel and to use in accordance with your company's privacy policy.



Setup a FREE Facebook Page for your company:


Note! Facebook keeps changing features on its website which makes it hard for us to keep this tutorial up-to-date. We try to keep up with Facebook’s changes but apologize in advance if some descriptions in this tutorial are inaccurate.

Step 1: Go to Facebook.com and click on the Business link at the bottom of the webpage.

Step 2: Click on the link called Facebook Pages.

Step 3: Click on the button called Create a Facebook Page.

Step 4: Choose a Business Category that fits your company, input your Conmpany Name and then click on the Create Page button.

Step 5: Choose whether you want to link your Company Facebook Page to your personal "Profile" facebook account or whether you want to create the Company Facebook Page seperately.

Step 6: Fill in the blanks on your company Facebook Page and publish it: Upload an attractive company logo, complete the company information section and browse the Facebook application directory to find cool applciations that enhance your Facebook page. One application that we highly recommend to add to your company Facebook page is the FREE Win a Prize application. Click here to read more about this application. We also highly recommend to try out Facebook's Social Ads!

Congratulations! You are done!

add the FREE Win a Prize application to your Facebook Page:


Note! Facebook keeps changing features on its website which makes it hard for us to keep this tutorial up-to-date. We try to keep up with Facebook’s changes but apologize in advance if some descriptions in this tutorial are inaccurate.

Step 1: Make sure you have a Facebook Page (not a Facebook Profile or Group) for your company. If you don't have a Facebook Page please follow our easy tutorial on how to setup a Facebook Page for your company.

Step 2: Log-in to your Facebook Page account and click on the following link: http://www.facebook.com/apps/application.php?id=18895084056. This link will take you to the install page of Win a Prize.

Step 3: Click on the "Add to Page" button on the right hand side.

Step 4: Click on the "choose a page" drop-down box and choose your company page.

Step 5: Click on the "Add Win a Prize" button to add the application to your Facebook Page.

Congratulations! You have successfully added the Win a Prize application to your Facebook Page. You can now start to create and manage your company contests on Facebook.

Run a Successful Contest on Facebook

While the Win a Prize application provides you with the right foundation and tools to run a successful contest, it’s up to you to provide the inputs required to make your contest a true success. Below are a few hints on how you can improve your odds of running a successful contest:

Advice #1: Offer an attractive prize - You will get more buzz if you offer an attractive prize. In other words, a big prize will increase the reproduction rate of invites because people will be more interested in entering and refering your contest.

Advice #2: Plant a big seed - If you don't let people know about your contest, no one will enter it. If you have an existing newsletter list use it! If you have a marketing budget then invest it into Facebook's Social Ads. The bigger the initial seed of contestants that enter your contest, the more quickly your message will spread among Facebook users.

Advice #3: Experiment - Let's face it, the Win a Prize application is a dream tool for any company that wants to leverage Facebook’s viral power. If your first contest doesn't yield the results that you hoped for then start to experiment: run a second contest and change your prize, your creative, etc.